You run the business. We'll run the busywork.
Grow your business without being chained to your phone.
You didn't start your business to answer phones and chase paperwork. Ultro is an always-on AI team that handles your calls, leads, and busywork — so you book more jobs and finally get your time back.
Built for HVAC, real estate, landscaping, holiday lighting, and every local pro with too much on their plate.
The villain
The grind is quietly stealing your best jobs.
You're on a roof, in a truck, or under a sink — you can't answer every call or chase every lead. So calls go to voicemail, leads go cold, follow-ups pile up, and the jobs you earned quietly go to whoever picked up first. The admin never ends, and you're working nights just to stay even. It's not that you're doing anything wrong. It's that there's one of you and a hundred things pulling at you.
The worst part isn't the lost money — it's the feeling that you're always behind.
You know the feeling
- The phone rings while your hands are full.
- A lead texts at 9 p.m. You see it at 6 a.m.
- You meant to call that estimate back… three days ago.
- The reviews you keep forgetting to ask for.
We get it
We built Ultro for exactly this.
We get it — nobody can run a job and a front office at the same time. You need help that shows up every time, without hiring, training, or babysitting another employee.
Ultro is built for local service businesses like yours. It answers calls in seconds, follows up with every lead, and handles the busywork — the same work that costs the average small business around $126,000 a year in missed calls alone. It just works, from day one.
The numbers
$126K/yr
lost to missed calls
21x
more likely to close in 5 min
Days
not months to go live
Our name
Why “Ultro”?
Ul·troLatin — “of one's own accord”
Doing something on your own initiative, without being asked. That's the whole point of a great AI agent. It doesn't wait to be told. It answers the call, chases the lead, and keeps the work moving on its own, so you don't have to.
Our name is our promise: technology that takes initiative for you.
The plan
Getting your time back is simple.
Book a quick demo
Show us where your business is bleeding time and jobs. 15 minutes.
We build your AI team
Set up around your business, your voice, and your rules. Days, not months.
Get back to work — and life
Ultro handles the calls, leads, and busywork while you do what you do best.
Hundreds of ways to improve your business
One team of Ultro agents. Endless jobs handled.
Agentic AI is most valuable when it can actually take action across your systems — not just answer questions.
A chatbot says
"You have 14 overdue invoices."
An agent says
"You have 14 overdue invoices. I sent first reminders to eight customers, drafted personalized follow-ups for four larger accounts, and flagged two invoices with billing discrepancies for you to review."
What Ultro handles
One AI team. Hundreds of problems solved.
Ultro is way more than phone answering. Here are the five that pay off fastest — but if it's repetitive, we can probably take it off your plate.
Missed calls → booked jobs.
Answers every call, day or night, and texts back the ones you can't get to — before they call someone else.
Slow follow-up → closed leads.
Responds to every lead in seconds and keeps chasing until they book. A 5-minute lead is 21x more likely to buy.
Inbox chaos → handled.
Sorts your email, updates your CRM, and takes the admin off your plate.
Forgotten reviews → a 5-star reputation.
Asks every happy customer for a review, automatically.
Dead leads → found revenue.
Revives old leads and past customers you forgot were worth money.
…and hundreds more. If you're doing the same annoying task over and over, that's a job for Ultro.
What's at stake
Every day without Ultro costs you.
Keep doing it the hard way and the math doesn't change: missed calls become missed jobs, cold leads become your competitor's customers, and you keep working nights to run a business that should be running for you. The busywork isn't going to slow down. The only question is whether you keep carrying it alone.
What life looks like
Imagine your business running without you glued to it.
Every call answered. Every lead chased. Every review asked for. A calendar that fills itself while you're on the job — or off the clock at your kid's game. You stop being the bottleneck and start being the owner: in control, growing, and finally able to breathe.
Luke
Founder · The human in the loop
The human in the loop
Keeping the Human in the Loop
Meet Luke — one of the humans behind Ultro.
AI can answer your phone at 2 a.m., chase down leads, and keep your social calendar full. But it shouldn't run your business on autopilot with nobody watching. That's the whole idea behind Ultro: smart technology doing the heavy lifting, with real people making sure it works the way you'd actually want it to.
The best businesses use the newest technology without losing the human touch that earned people's trust in the first place. Ultro isn't here to replace you. It's here to give you back your time, so you can focus on the parts of your business only a person can do.
Meet the person behind the promiseTrust
It sounds human. And you're always in control.
Ultro talks like a real member of your team, follows your rules, and hands off to you the second a human should step in. You approve the voice, the scripts, and the boundaries.
Local pros
People with dirt on their boots.
"It booked three jobs the first weekend — while I was at my kid's game."
HVAC
"I stopped losing leads I didn't even know I was losing."
Roofing
"Feels like I hired an office manager for a fraction of the cost."
Landscaping
Let's get your time back
Stop losing jobs to voicemail. Start winning your time back.
Book a 15-minute demo and see exactly what Ultro would take off your plate. No pressure — and yes, we'll actually pick up.